Market Entry
Pulse Media can assist clients looking to enter a country or a region for the first time. Our expertise in this area is particularly noteworthy in large countries like India, China and Indonesia, the Asia Pacific region as a whole, Japan, Australia and the Middle East.
Clients looking to gain entry into a market for the first time usually have a number of questions. Frequently asked questions are:
- Where do I start?
- Should I come in directly or find a joint venture partner or establish an indirect sales channel? What are the regulations like?
- How can I quickly find and hire a reliable local national to look after local matters for me?
- What is the ideal mix of expats and locals that I need for this particular operational set-up in this particular country?
- If the joint venture route is the best one, how do I go about finding the right partner?
- If the joint venture option is the best one, what should be our relative equity holdings? Are there local requirements for maximum foreign equity holdings in a joint venture.
- What will it cost to put an expat into the country? What are the conditions like for housing, children’s schooling, family life, etc?
- How can I do a quick and cost-effective market survey to see how my products and services will be accepted in this country?
At Pulse Media, we are familiar with all these and more aspects of market entry and can ease the doubts, difficulties and uncertainties of this process from the client’s mind by providing complete end-to-end advice on entering new markets.
We can determine and establish a market entry strategy that is tailored to a client’s products or services and home market advantage and then lead the implementation process of entering new markets by working closely with headquarters as well as regional management of the client company. Pulse Media can also provide interim management in the form of new market country managers to lead this effort until such time as the client is ready to introduce its own management into the market.